Reform Judaism or Conservative Judaism?

In comparison to the Reform Judaism website navigated through last week, I found that The United Synagogue of Conservative Judaism website was much more organized. It included many more headings to navigate through as well as more thorough information about the movement. Someone who navigates through uscj.org for the first time may not be familiar with all of the terms used on the website. For example, the Koach and Fuchsberg Center are two headings that a typical person would not be familiar with. Someone who browses on uscj.org for the first time may feel more comfortable becoming a Reform Jew prior to a Conservative Jew because of all of the unfamiliar language and assumed knowledge. One will then see that once clicking on the headings or any other heading for that matter, one would be able to get an in depth background on the title. I personally think the candle lighting time heading is very useful because it gives you the exact time to light the Shabbat candles in your particular zip code. As a whole, uscj.org is assuming that anyone who is on the website is familiar with Conservative Judaism and therefore this language seems foreign to the average person. Like Reform Judaism, uscj.org states that one must belong to a temple in order to belong to the Conservative movement. In contrast to reformjudaism.org, uscj.org seems more authoritative and more appealing. I would think that authority on a website would be a turn off but it is in fact a positive characteristic in this instance. Because Conservatism is more traditional that Reform Judaism, the website seems to be more religiously oriented. It also illustrates that it is convenient in that it is a marketing center to buy Conservative gifts etc.